X (Twitter) Conversions API

Server Source code Package Beta

Server-side event delivery to X's (Twitter's) Conversions API for enhanced ad attribution and privacy-compliant conversion tracking.

Where this fits

X Conversions API is a server destination in the walkerOS flow:

Sends conversion events server-side to X's Conversions API, bypassing browser limitations for improved data quality. Deduplicates with the browser-side X Pixel via `conversion_id`.

Installation

npm install @walkeros/server-destination-twitter

Integrated

import { startFlow } from '@walkeros/collector';
import { destinationTwitter } from '@walkeros/server-destination-twitter';

await startFlow({
destinations: {
  twitter: {
    code: destinationTwitter,
    config: {
      settings: {
        pixelId: 'YOUR_PIXEL_ID',
        eventId: 'tw-xxxxx-xxxxx',
        consumerKey: 'YOUR_CONSUMER_KEY',
        consumerSecret: 'YOUR_CONSUMER_SECRET',
        accessToken: 'YOUR_ACCESS_TOKEN',
        accessTokenSecret: 'YOUR_ACCESS_TOKEN_SECRET',
      },
    },
  },
},
});

Bundled

Add to your flow.json destinations:

"destinations": {
"twitter": {
  "package": "@walkeros/server-destination-twitter",
  "import": "destinationTwitter",
  "config": {
    "settings": {
      "pixelId": "YOUR_PIXEL_ID",
      "eventId": "tw-xxxxx-xxxxx",
      "consumerKey": "YOUR_CONSUMER_KEY",
      "consumerSecret": "YOUR_CONSUMER_SECRET",
      "accessToken": "YOUR_ACCESS_TOKEN",
      "accessTokenSecret": "YOUR_ACCESS_TOKEN_SECRET"
    }
  }
}
}

See bundled mode setup | CLI reference

Configuration

This destination uses the standard destination config wrapper (consent, data, env, id, ...). For the shared fields see destination configuration. Package-specific fields live under config.settings and are listed below.

Settings

Property	Type	Description	More
pixelId*	string	X Pixel ID used in the Conversions API endpoint URL
eventId*	string	Default pre-registered conversion event ID
consumerKey*	string	OAuth 1.0a API Key (Consumer Key) for X Ads API
consumerSecret*	string	OAuth 1.0a API Key Secret (Consumer Secret)
accessToken*	string	OAuth 1.0a User Access Token
accessTokenSecret*	string	OAuth 1.0a User Access Token Secret
apiVersion	string	X Ads API version number
doNotHash	Array<string>	Array of user data fields that should not be hashed
url	string	Custom base URL for the X Conversions API endpoint
user_data	Record<string, string>	Mapping configuration for user identifiers

* Required fields

Mapping

Per-event rules under config.mapping. For the standard rule fields (consent, condition, data, batch, name, policy) see mapping.

Property	Type	Description	More
eventId	string	Override the default conversion event ID for this event
value	string | number	Conversion monetary value (sent to X as a string)
currency	string	ISO 4217 currency code
number_items	integer	Number of items in the conversion
description	string	Free-text description of the conversion

Examples

Lead

A form submission is sent to X as a conversion with the SHA-256 hashed email as the identifier.

Event

{
  "name": "form submit",
  "data": {
    "string": "foo",
    "number": 1,
    "boolean": true,
    "array": [
      0,
      "text",
      false
    ]
  },
  "context": {
    "dev": [
      "test",
      1
    ]
  },
  "globals": {
    "lang": "elb"
  },
  "custom": {
    "completely": "random"
  },
  "user": {
    "email": "user@example.com"
  },
  "nested": [
    {
      "entity": "child",
      "data": {
        "is": "subordinated"
      }
    }
  ],
  "consent": {
    "functional": true
  },
  "id": "ev-1700000901000",
  "trigger": "test",
  "entity": "form",
  "action": "submit",
  "timestamp": 1700000901000,
  "timing": 3.14,
  "source": {
    "count": 1,
    "trace": "0a1b2c3d4e5f60718293a4b5c6d7e8f9",
    "type": "express",
    "platform": "server"
  }
}

Out

sendServer("https://ads-api.x.com/12/measurement/conversions/o8z6j", "{\"conversions\":[{\"conversion_time\":\"2023-11-14T22:28:21.000Z\",\"event_id\":\"tw-o8z6j-o8z21\",\"identifiers\":[{\"hashed_email\":\"b4c9a289323b21a01c3e940f150eb9b8c542587f1abfd8f0e1cc1ffc5e475514\"}],\"conversion_id\":\"ev-1700000901000\"}]}", {
  "headers": {
    "Authorization": "<OAUTH_SIGNATURE>",
    "Content-Type": "application/json"
  }
})

Purchase

A completed order is sent to the X (Twitter) Conversions API with conversion value and the hashed email.

Event

{
  "name": "order complete",
  "data": {
    "total": 249.99,
    "currency": "EUR"
  },
  "context": {
    "shopping": [
      "complete",
      0
    ]
  },
  "globals": {
    "pagegroup": "shop"
  },
  "custom": {
    "completely": "random"
  },
  "user": {
    "email": "jane@example.com"
  },
  "nested": [
    {
      "entity": "product",
      "data": {
        "id": "ers",
        "name": "Everyday Ruck Snack",
        "color": "black",
        "size": "l",
        "price": 420
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    },
    {
      "entity": "product",
      "data": {
        "id": "cc",
        "name": "Cool Cap",
        "size": "one size",
        "price": 42
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    },
    {
      "entity": "gift",
      "data": {
        "name": "Surprise"
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    }
  ],
  "consent": {
    "functional": true
  },
  "id": "ev-1700000900000",
  "trigger": "load",
  "entity": "order",
  "action": "complete",
  "timestamp": 1700000900000,
  "timing": 3.14,
  "source": {
    "count": 1,
    "trace": "0a1b2c3d4e5f60718293a4b5c6d7e8f9",
    "type": "express",
    "platform": "server"
  }
}

Mapping

{
  "settings": {
    "value": "data.total",
    "currency": {
      "key": "data.currency",
      "value": "EUR"
    }
  }
}

Out

sendServer("https://ads-api.x.com/12/measurement/conversions/o8z6j", "{\"conversions\":[{\"conversion_time\":\"2023-11-14T22:28:20.000Z\",\"event_id\":\"tw-o8z6j-o8z21\",\"identifiers\":[{\"hashed_email\":\"8c87b489ce35cf2e2f39f80e282cb2e804932a56a213983eeeb428407d43b52d\"}],\"conversion_id\":\"ev-1700000900000\",\"value\":\"249.99\"}]}", {
  "headers": {
    "Authorization": "<OAUTH_SIGNATURE>",
    "Content-Type": "application/json"
  }
})

Purchase with twclid

A purchase is sent to X with both the hashed email and the twclid click id for ads attribution.

Event

{
  "name": "order complete",
  "data": {
    "total": 89.99,
    "currency": "USD"
  },
  "context": {
    "twclid": [
      "23opevjt88psuo13lu8d020qkn",
      0
    ]
  },
  "globals": {
    "pagegroup": "shop"
  },
  "custom": {
    "completely": "random"
  },
  "user": {
    "email": "buyer@co.com"
  },
  "nested": [
    {
      "entity": "product",
      "data": {
        "id": "ers",
        "name": "Everyday Ruck Snack",
        "color": "black",
        "size": "l",
        "price": 420
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    },
    {
      "entity": "product",
      "data": {
        "id": "cc",
        "name": "Cool Cap",
        "size": "one size",
        "price": 42
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    },
    {
      "entity": "gift",
      "data": {
        "name": "Surprise"
      },
      "context": {
        "shopping": [
          "complete",
          0
        ]
      },
      "nested": []
    }
  ],
  "consent": {
    "functional": true
  },
  "id": "ev-1700000902000",
  "trigger": "load",
  "entity": "order",
  "action": "complete",
  "timestamp": 1700000902000,
  "timing": 3.14,
  "source": {
    "count": 1,
    "trace": "0a1b2c3d4e5f60718293a4b5c6d7e8f9",
    "type": "express",
    "platform": "server"
  }
}

Mapping

{
  "settings": {
    "value": "data.total",
    "currency": {
      "key": "data.currency",
      "value": "USD"
    }
  },
  "data": {
    "map": {
      "user_data": {
        "map": {
          "twclid": "context.twclid"
        }
      }
    }
  }
}

Out

sendServer("https://ads-api.x.com/12/measurement/conversions/o8z6j", "{\"conversions\":[{\"conversion_time\":\"2023-11-14T22:28:22.000Z\",\"event_id\":\"tw-o8z6j-o8z21\",\"identifiers\":[{\"hashed_email\":\"484c39bfb51212665d9673805c112b5ba04cbf0460b6d3f00bcdc18b92afed66\"},{\"twclid\":\"23opevjt88psuo13lu8d020qkn\"}],\"conversion_id\":\"ev-1700000902000\",\"value\":\"89.99\"}]}", {
  "headers": {
    "Authorization": "<OAUTH_SIGNATURE>",
    "Content-Type": "application/json"
  }
})

User identification

The destination builds an identifiers array. Each identifier is a separate single-key object in the payload. At least one primary identifier is required. Events without one are silently skipped.

Primary identifiers:

• hashed_email: resolved from event.user.email or a user_data.email mapping. The email is normalized (trimmed, lowercased) and SHA-256 hashed before sending. Set doNotHash: ['email'] if you are pre-hashing upstream.
• hashed_phone_number: resolved from event.user.phone or a user_data.phone mapping. SHA-256 hashed. Use doNotHash: ['phone'] to skip.
• twclid: X click ID (pass-through, not hashed). Typically forwarded from the browser session:

"settings": {
"pixelId": "$env.TWITTER_PIXEL_ID",
"eventId": "$env.TWITTER_EVENT_ID",
"user_data": {
  "twclid": "context.twclid"
}
}

Secondary identifiers (optional): ip_address, user_agent, pass-through.

Per-event overrides

The default eventId from settings applies to all events. Override it per event via mapping to route different events to different pre-registered conversion events:

"mapping": {
"order": {
  "complete": {
    "settings": {
      "eventId": { "value": "tw-o8z6j-purchase01" },
      "value": "data.total",
      "currency": { "key": "data.currency", "value": "EUR" },
      "number_items": "data.count"
    }
  }
}
}

Browser deduplication

When running both the browser-side X Pixel and this server destination, the walkerOS event id is sent as conversion_id on both sides. X deduplicates conversions that share the same conversion_id and conversion event, so only one conversion is counted.