Meta Pixel
Meta Pixel (formerly Facebook Pixel)
tracks visitor activity and conversions for Facebook and Instagram advertising
campaigns. The destination automatically sends events to Meta Pixel via fbq
function. All you need to do is install the destination, and optionally map
events to Meta's format. walkerOS takes care of loading the script and the
function calls.
Meta Pixel is a web destination in the walkerOS flow:
Loads Meta Pixel script dynamically, initializes the fbq function with your pixel ID, and tracks page views and custom conversions for Facebook and Instagram ads.
Installation
- Integrated
- Bundled
Configuration
This destination uses the standard destination config wrapper (consent, data, env, id, ...). For the shared fields see destination configuration. Package-specific fields live under config.settings and are listed below.
Settings
| Property | Type | Description | More |
|---|---|---|---|
pixelId | string | Your Meta Pixel ID from Facebook Business Manager |
Mapping
Per-event rules under config.mapping. For the standard rule fields (consent, condition, data, batch, name, policy) see mapping.
| Property | Type | Description | More |
|---|---|---|---|
track | Meta Pixel standard event name to send | ||
trackCustom | string | Custom event name for tracking non-standard events |
Examples
Add to cart
A product add event is mapped to the Meta Pixel AddToCart standard event with product contents and value.
Custom event
A video complete event is sent as a Meta Pixel trackCustom call with a custom event name and parameters.
Pixel init
The destination loads the Meta Pixel script and initializes it with the configured pixelId.
Initiate checkout
A cart view event is mapped to the Meta Pixel InitiateCheckout standard event with value and product contents.
Page view
A page view event is forwarded to Meta Pixel as the PageView standard event with no extra parameters.
Purchase
An order complete event is mapped to the Meta Pixel Purchase standard event with value, currency, and product contents.
View content
A product view event is mapped to the Meta Pixel ViewContent standard event with single-product contents.