Meta Pixel
Meta Pixel (formerly Facebook Pixel)
tracks visitor activity and conversions for Facebook and Instagram advertising
campaigns. The destination automatically sends events to Meta Pixel via fbq
function. All you need to do is install the destination, and optionally map
events to Meta's format. walkerOS takes care of loading the script and the
function calls.
Where This Fits
Meta Pixel is a web destination in the walkerOS flow:
Loads Meta Pixel script dynamically, initializes the fbq function with your pixel ID, and tracks page views and custom conversions for Facebook and Instagram ads.
Installation
Loading...
Setup
- Integrated
- Bundled
Loading...
Configuration reference
| Property | Type | Description | More |
|---|---|---|---|
pixelId | string | Your Meta Pixel ID from Facebook Business Manager |
Required fields
Example
Settings
Loading...
Result
Loading...
Mapping examples
tip
The code examples are interactive. You can edit the code to generate your individual event mapping.
Learn more aboot Meta Pixel's Standard-Events.
ViewContent
Event
Loading...
Mapping
Loading...
Result
Loading...
AddToCart
Event
Loading...
Mapping
Loading...
Result
Loading...
InitiateCheckout
Event
Loading...
Mapping
Loading...
Result
Loading...
Purchase
Event
Loading...
Mapping
Loading...
Result
Loading...
💡 Need Professional Support?
Need professional support with your walkerOS implementation? Check out our services.